Tools / UTM Campaign Builder
SEO & web

UTM Campaign Builder

Build correctly encoded campaign URLs for analytics and attribution.

When to use the UTM Campaign Builder

Use it to tag campaign links so analytics shows exactly which email, ad or post brought each visitor.

Examples

  • Tag a newsletter link with utm_source=newsletter&utm_medium=email.
  • Build separate links for each LinkedIn post in a campaign.

Common mistakes

  • Inconsistent capitalisation that splits one source into several.
  • Adding UTM tags to internal links, which overwrites the real source.